Health Market Leaders
Started in early 2020 with roots going back to 2012, Health Market Leaders offers a unique opportunity for health system, hospital and health association marketing, communications, digital, consumer experience, public affairs and business development executives to share best practices, issues, challenges and solutions covering every aspect of health care provided to communities.
About Us
Health Market Leaders and its top marketing, communications, digital, consumer experience, public affairs and business development executives from the nation’s largest and most iconic health systems, hospitals and national health associations have had more than 250 educational sessions. They continue to meet virtually nearly every other week throughout the year.
These hour-long sessions featuring six to ten colleague presenters offer a unique opportunity for senior-level leaders to discuss issues, challenges and the future of health care delivery. Participants share their experiences, expertise and perspectives while learning from each other’s insights, best practices and solutions. In addition to colleague speakers, the sessions also often feature the country’s top health system chief executives officers and other national thought leaders in every health care sector.
Participants encompass leaders from more than 150 top academic medical centers; highly ranked children’s hospitals; prominent national, regional and local health systems of all sizes; rehabilitation, behavioral and aging facilities; and the largest national hospital and health associations. Together these executives represent the vast majority of the nation’s hospitals and health systems covering every state and countless countries across the globe.
Together, they represent more than 3,000 hospitals and tens of thousands of medical groups, ambulatory and community-based settings, post-acute care programs and facilities, and national hospital and health associations.
Topics include but are not limited to:
- Leading During Significant Change and Uncertainty
- Discussing What’s New, Next, Best and Most Challenging
- Succeeding in Growth
- Assessing and Positioning Programs and Services
- Proving Value and Impact of What We Do with Believable, Defendable ROI
- Countering Misinformation and Telling Our Story
- Tackling Controversial Issues
- Sharing Best Practices in Branding, Rebranding and Positioning
- Harnessing Power of Artificial Intelligence
- Advancing Data and Analytics
- Improving Segmentation
- Precision Marketing and Communications
- Delivering the Consumer Journey
- Enhancing the Patient Experience
- Intersecting Brand and Culture
- Strengthening Physician Relationships
- Breakout Marketing and Communications that Achieve ROI
- Leveraging Organizational Trust for Differentiation and Better Outcomes
- Improving Access and Social Determinants of Health
- Medical, Clinical, Operational and Administrative Breakthroughs
Opportunities
- Meet and network with executive-level participants with weekly programming that features 6-10 speakers every other week.
- Connect with marketing, communications, digital, consumer/patient experience, business development, public affairs and other executives
- Help participants and their organizations better navigate a rapidly evolving, challenging and often uncertain landscape.
- Share experiences, expertise and perspectives, learning from each other’s insights, best practices and solutions.
- Learn and share knowledge, experience, challenges, solutions, resources, case studies and best practices on issues, advances, activities and opportunities.
- Gain unique perspectives and participate in robust discussion with colleague speakers, health system and organizational CEOs and leaders and influencers in health care delivery, policy, science and research.
- Receive scores of best practices, information and materials distributed prior to each conference—much of which can be adopted and adapted.
- Pose specific questions and issues to gain access to national, regional and local expertise and best practices as appropriate.
Contact Us
If you’re interested in Health Market Leaders and are a marketing, communications or related executive in a health system or hospital, tell us a little about you and your health care system.
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